Cold brew is a new trend

Though the majority of coffee sold at coffee shops in Korea is americano, cold brew is rapidly expanding its market. Last year, Starbucks alone sold 83,600,000 cups of americano, an average 1.6 cups per capita for the whole South Korean population, but the sales of cold brew coffee(11,300,000 cups)

Local Bakery Surviving in Seoul

As of the end of 2017, there are approximately 4,000 bakery shops open in Seoul, one quarter of which are franchises of the two major bakery company. Paris Baguette has 758 stores (including a few company operating shops), and Tour les Jours has 257 stores (including a few company operating shops).